The official chip of the WNBA announces the superstar athlete chip deal with the introduction of their signature flavor, ruffles® Ridge Twists™ Smokey BBQ
PLANO, Texas, August 16, 2022 /PRNewswire/ — As the Google-presented 2022 WNBA Playoffs begin, Ruffles — the WNBA’s official chip — takes over Own Your Ridges® to new heights and adds a twist to his Chip Deal™ roster by signing WNBA superstar A’ja Wilson as the first female athlete. Joining some of basketball’s biggest stars, the four-time WNBA All-Star, 2020 Kia WNBA Most Valuable Player, 2018 Kia WNBA Rookie of the Year and Olympic gold medalist is ending her multi-year contract with the game-changing launch of a new product line, including Ruffles Ridge Twists their own signature flavor, Smoky BBQ.
The new Ruffles Ridge Twists offer fans a whole new snacking experience with the same iconic Ruffles Ridges they know and love but with a light, airy twist. The Potato Spirals come in two iconic flavors: Double Cheddar and A’ja’s signature flavor, Smoky BBQ. Ruffles Ridge Twists Double Cheddar features a buttery and rich flavor that will add a little pizzazz to your step, while Ruffles Ridge Twists Smoky BBQ draws on A’ja’s South Carolinian roots and brings the classic BBQ flavor that fans love.
“I grew up eating ruffles so joining the family of is a dream chip deal Athlete and have my own distinctive taste inspired by my southern roots,” Wilson said. “Better still, Ruffles Ridge Twists Smoky BBQ is no ordinary potato snack… it’s the first to take the form of a twist. And this new taste is just the beginning! Ruffles and I have a lot of exciting things ahead of us and I can’t wait to keep that momentum going.”
Signing A’ja as his latest chip deal Athlete marks Ruffle’s first of many upcoming initiatives with the WNBA. This multi-year partnership solidifies the brand’s continued commitment and innovation within the tire culture.
“By ours chip deal Signings have given fans a whole new way to connect with their favorite NBA players, particularly through their signature Ruffles flavors,” he said Stacy Taft, Senior Vice President of Marketing, Frito-Lay North America. “Now, as the official chip of the WNBA, we are proud to welcome our first-ever female athlete to our roster with a flair all her own. A’ja embodies what it means to own Your Ridges, so we own our Ridges and are advancing our product game as part of this partnership, bringing fans the first of their kind Ruffles Ridge Twists.”
The product will be available in stores nationwide in the coming weeks and is currently available on snacks.com in 5.5 ounce pouches $5.59 and 1.75 ounce bags for $2.29.
Ruffles is one of many brands owned by Frito-Lay North America – the $19 billion convenience food division of PepsiCo, Inc. (NASDAQ: PEP), headquartered in Purchase, New York. Learn more about Frito-Lay on the company website, http://www.fritolay.com/the snack chat blog, http://www.snacks.com/ and on Twitter http://www.twitter.com/fritolay.
About Frito-Lay North America
Frito-Lay North America is the 19 billion dollars Convenience Food Division of PepsiCo, Inc. (NASDAQ: PEP), based in Purchase, New York. Frito-Lay snacks include Lay’s and Ruffles potato chips, Doritos tortilla chips, Cheetos snacks, Tostitos branded tortilla chips and dips, SunChips multigrain snacks, and Fritos corn chips. The company operates more than 30 manufacturing facilities in the United States and Canada, more than 200 distribution centers and serves 315,000 retail customers per week through its direct delivery model. Learn more about Frito-Lay on the company website (www.fritolay.com), on twitter (@fritolay), on Instagram (@fritolay) and on Facebook (Frito lay).
PepsiCo products are enjoyed more than a billion times a day by consumers in more than 200 countries and territories around the world. PepsiCo had net sales of more than $70 billion in 2020, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana and SodaStream. PepsiCo’s product portfolio includes a wide variety of enjoyable foods and beverages, including 23 brands, each generating more than $1 billion in estimated annual retail sales.
Leading PepsiCo is our vision to be the global leader in ready meals and beverages by winning at purpose. “Winning with Purpose” reflects our ambition to be sustainable in the marketplace and to embed purpose into all aspects of our business strategy and brands. For more information visit www.pepsico.com.
SOURCE Frito-Lay North America