Market size of influencer marketing platforms to grow by USD 27.39 billion, fashion and lifestyle becoming the largest revenue-generating application segment

NEW YORK, November 18, 2022 /PRNewswire/ — The Influencer Marketing Platforms Market Size is expected to grow by $27.39 billion from 2021 to 2026. Moreover, according to Technavio, the growth momentum of the market is set to accelerate at a CAGR of 31.8% during the forecast period. This report segments the Influencer Marketing Platforms Market by Application (Fashion & Lifestyle, Food & Entertainment, Travel & Vacation, Sports & Fitness, etc.) and Geography (North America, EuropeAPAC, middle East and Africaand South America). Get a comprehensive report executive summary that describes the market size and forecast along with the research methodology. The FREE sample report is available in PDF format

Technavio has announced its latest market research report titled Global Influencer Marketing Platform Market 2022-2026

Technavio has announced its latest market research report titled Global Influencer Marketing Platform Market 2022-2026

Influencer Marketing Platforms Market: Segmentation Analysis

That fashion and lifestyle segment will make a significant contribution to market growth during the forecast period. Influencer marketing helps fashion and lifestyle brands maximize their reach and promote their products and services. Factors such as high penetration, increasing use of social media platforms among millennials, and the need to adapt to rapidly changing fashion trends are encouraging brands to invest in influencer marketing practices. This, in turn, is expected to increase demand for influencer marketing platforms, which will drive the growth of influencer marketing platforms market over the forecast period.

North America will lead the influencer marketing platforms market during the forecast period. The growth of this region is attributed to factors such as the increasing implementation of ad blocking solutions by users.

Learn about the contribution of each segment, summarized in concise infographics and detailed descriptions. buy now for detailed segment information

Influencer Marketing Platforms Market: Vendor Analysis

AspireIQ Inc., Brandwatch, Captiv8 Inc., Emplifi Czech Republic as, ExpertVoice Inc., Impact Tech Inc., IZEA Worldwide Inc., JuliusWorks, Inc., Klear.com Ltd., Launchmetrics, Linqia Inc, Lumanu Inc., Mavrck LLC, Modern Agency SAS, Onalytica Ltd., Quotient Technology Inc., Social Beat Digital Marketing LLP, SocialEdge Inc., The W Factory LLC and Upfluence Inc. are among the major players in the market. The key offerings of some of these providers are listed below:

  • Impact Tech Inc. – The company offers an influencer marketing platform that offers the customer flexibility and data intelligence to build and optimize influencer programs.

  • IZEA Worldwide Inc. – The Company offers Shake, a marketplace where customers can buy or sell digital creative services. The platform helps individual influencers, photographers, writers, and musicians collaborate and transact with marketers.

  • JuliusWorks, Inc. – The Company offers Julius, an influencer marketing platform for clients from a variety of backgrounds and industries to power their influencer marketing campaigns.

This report provides a complete list of the major vendors, their strategies, and the latest developments. Request a FREE PDF sample now

Influencer Marketing Platforms Market: Key Factors

That increasing partnerships and mergers and acquisitions are driving the growth of the influencer marketing platforms market. Vendors use various strategies to gain a competitive advantage and increase their market share. For example in Sep 2021, CreatorIQ acquired Tribe Dynamics to increase its global footprint and expand its customer base. in the April 2022, acquired Mavrck Later (formerly Latergramme), a marketing platform for Instagram. Such strategies will support the growth of the influencer marketing platforms market over the forecast period.

Get lifetime access to our Technavio Insights! Subscribe to our Basic Plan is billed annually $5000

Related reports

Transactional and Marketing Email Market by Application, End User and Geography – Forecast and Analysis 2023-2027: The growing focus on audience engagement through email marketing is driving the market growth. Marketing emails are becoming primary communication channels, providing an efficient promotional platform for both business-to-customer (B2C) and business-to-business (B2B) marketers. The growing focus of SMBs and large corporations on implementing advanced marketing strategies is accelerating the adoption of marketing email platforms.

Spend market for programmatic advertising by Application, Display Type and Geography – Forecast and Analysis 2022-2026: The high penetration of digital advertising drives the market growth. Over the past decade, digital advertising has grown immensely in popularity due to the increasing adoption of digital platforms. In the fourth quarter of 2020, global smartphone shipments reached 359.6 million units.

Market Scope of Influencer Marketing Platform

report coverage

details

page number

120

base year

2021

forecast period

2022-2026

Growth Dynamics & CAGR

Accelerate with a CAGR of 31.8%

Market growth 2022-2026

$27.39 billion

market structure

fragmented

YoY Growth (%)

30.5

Regional Analysis

North America, Europe, APAC, Middle East & Africa and South America

make a market contribution

North America at 34%

Important consumer countries

USA, China, Japan, Germany and Great Britain

competitive landscape

Leading companies, competitive strategies, levels of consumer engagement

Important companies in profile

AspireIQ Inc., Brandwatch, Captiv8 Inc., Emplifi Czech Republic as, ExpertVoice Inc., Impact Tech Inc., IZEA Worldwide Inc., JuliusWorks, Inc., Klear.com Ltd., Launchmetrics, Linqia Inc, Lumanu Inc., Mavrck LLC, Modern Agency SAS, Onalytica Ltd., Quotient Technology Inc., Social Beat Digital Marketing LLP, SocialEdge Inc., The W Factory LLC and Upfluence Inc.

market dynamics

Root market analysis, market growth triggers and barriers, fast growing and slow growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics and market state analysis for the forecast period.

customization area

If our report does not contain the data you are looking for, you can contact our analysts and have segments adjusted.

search communication services market reports

Table of Contents

1. Summary

2 market landscape

3 market size

4 Five Forces Analysis

5 Market Segmentation by Application

6 customer landscape

7 Geographical Landscape

8 drivers, challenges and trends

9 provider landscape

10 Vendor Analysis

11 Appendix

About Technavio

Technavio is a leading global technology research and consulting firm. Her research and analysis focuses on trends in emerging markets and provides actionable insights that help companies identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialist analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies and spanning 50 countries. Their customer base consists of companies of all sizes, including more than 100 Fortune 500 companies. This growing customer base relies on Technavio’s extensive reporting, extensive research and actionable market insights to identify opportunities in existing and potential markets and to assess their competitive position in changing market scenarios.

contacts

Technavio Research
Jess Maida
Media and Marketing Executive
United States: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

Global Influencer Marketing Platform Market 2022-2026

Global Influencer Marketing Platform Market 2022-2026

decision

decision

View the original content to download multimedia:https://www.prnewswire.com/news-releases/influencer-marketing-platform-market-size-to-grow-by-usd-27-39-billion-fashion-and-lifestyle-to-be-largest- revenue-generating-application-segment—technavio-301681205.html

SOURCE Technavio

Leave a Reply

Your email address will not be published. Required fields are marked *