Whether creating daily vlogs or makeup tutorials, creators have the potential to reach a massive audience on YouTube, with more than 2 billion people logging into the video site every month.
But while many YouTubers are now earning enough to focus entirely on producing their YouTube videos, Make money on YouTube It is not easy. It takes dedication, a focused strategy and – of course – good content.
Here are five steps to make money on YouTube:
- Focus on your content.
- Expand your audience.
- Sign up for the YouTube Partner Program.
- Check out other sources of income.
- Be patient.
Focus on your content
To make money on YouTube, you need to build an audience and get views for your videos. The best way to do this is by creating quality content.
Find an area in which you have unique expertise or a niche that has a dedicated following and start posting content regularly.
“Consistency is key,” says Hallease Narvaez, a filmmaker with nearly 90,000 subscribers on YouTube, who in 2015 focused on monetizing her channel, which focused primarily on black women and natural hair. “Whatever identities you have, lean into them and try to speak as authentically as possible. If you’re not real, your audience will know.”
Expand your audience
A key way to grow your audience is to leverage other social media platforms to build your brand and gain new followers. Andrew Lokenauth, a personal finance influencer with nearly 3,000 followers on YouTube, says he used his larger following on TikTok, Instagram and Twitter as a funnel to start growing his YouTube numbers.
“If you take the time to produce content on YouTube, you can reuse it on other platforms,” he says. “You can place the best 30 second hooks on TikTok and Instagram reels or type them into Twitter.”
Sign up for the YouTube Partner Program
The most direct way to monetize your money through YouTube is to join the affiliate program. To qualify, you must have at least 1,000 subscribers and have accumulated at least 4,000 valid public watch hours in the past year.
Once approved, YouTube will send you a portion of the ad revenue generated by your page. You’ll also have access to other monetization opportunities through YouTube, including:
- Sell products to your viewers through a shop on your channel.
- Sell memberships for your channel.
- Selling “super stickers” that viewers can use during your live chats.
Check out other sources of income
There are many ways to monetize your content on YouTube without getting paid directly from YouTube. Here’s a look at a few:
If you run product reviews on your website, you can sign up for affiliate programs with e-commerce companies like Amazon. Then, when your viewers buy items through links you post, you get a share of the revenue from the ecommerce companies.
As you expand your audience, you may be able to attract the attention of brands who, as influencers, pay you to create content with their products or work with them on sponsored projects.
For example, last year Narvaez partnered with Target to create a series of videos on their channel about black-owned businesses selling their products in Target stores.
Some YouTubers can generate revenue by asking their viewers to pay them on subscription crowdfunding sites like Patreon.
“My Patreon is set up on a monthly basis, or you can join with a small discount for the whole year,” says Narvaez. “It’s a place for them to get early access to my videos or get snippets of my courses on Skillshare.”
You can also raise money once by using crowdfunding sites like Kickstarter and promoting them on your YouTube channel.
Many successful YouTubers make money by creating courses that teach others how to follow in their footsteps. For example, Narvaez sells Skillshare courses on video editing and production.
It takes time to build an audience large enough and engaged enough to generate significant revenue. Many high-profile YouTubers spent years building their audience and creating content before successfully monetizing it. It may take time to build enough followers to qualify for the YouTube Affiliate Program. However, if you have an extremely dedicated fan base, you might be able to secure some sponsorship deals before then.
“In general, I think you should expect that it’s going to be at least two to three years before you see any form of consistent income,” Narvaez says.