Fox and Telemundo see advantages for the World Cup in late autumn

When Fox Sports’ David Neal first heard in 2015 that FIFA was moving the World Cup close to the holiday season, he thought it would be the biggest chunk for Fox and football fans.

However, Neal and others have discovered that the world’s biggest soccer tournament, being pushed from summer to late autumn because of Qatar’s desert heat, could be the ultimate gift for Fox, Telemundo and sports fans.

Yes, the World Cup will compete with the NFL, college football and other events during what has traditionally been a busy time on the sports calendar. But since Labor Day weekend, it’s been football that has helped fuel the biggest quadrennial fútbol event, which kicks off on Sunday.

“The pluses far outweigh the minuses,” said Neal, Fox executive producer for the World Cup. “It starts with cross-promotion. Being able to be promoted on our football platforms simply cannot quantify how valuable that is for raising awareness.”

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