ATP Launches ‘Love’, the World’s First Digital Art Collection Generated from In-Game Tennis Data | ATP Tour

ATP has announced the launch of LOVE, a collection of stunning generative digital artworks created in collaboration with Art Blocks Engine and acclaimed artist Martin Grasser.

The limited collection of NFTs, available December 6, will open up new ways for fans to celebrate, admire and own amazing moments from 2022 Nitto ATP Finals. As the first generative art project of its kind in tennis, LOVE will collect official in-match data from the ATP Tour season finale to create unique and iconic digital artworks.

Test results generated from 2021 onwards Nitto ATP Finals data match.
The creative force behind LOVE is Martin Grasser, a leading Bay Area artist and designer, supported by leading generative art house ARTXCODE. Each artwork tells the story of a singles tournament winning match in Turin, Italy, brought to life as a tennis ball hitting a distinctively colored court. The collection will contain pieces of varying rarity including but not limited to special edition Championship Winning Points, Match Winning Points and Set Winning Points.

A world first, the project will generate artworks entirely from official tennis data provided by Tennis Data Innovations. Shadows and pitch lines indicate the location, speed, and direction of travel of each ball at the point of impact. Additional variables are used to create unexpected colors, textures, and zooms, resulting in unique and beautiful collectibles for fans.

Martin Grasser: “Art is in everything – a newspaper, a letter, a swing in a tennis match. These ordinary objects and moments can be broken down into simple components and rebuilt into more complicated languages.”

Test results generated from 2021 onwards Nitto ATP Finals data match.
The collection is provided in partnership with Art Blocks Engine, the world’s leading platform for generative digital art. It is Art Blocks Engine’s first partnership in the sports world and ATP’s first venture in the Web3 space.

Hugh Heslep, Art Blocks Chief Operating Officer: “Art Blocks Engine is the latest offering from Art Blocks aimed at accelerating the power of generation and enabling partners to share the magic of the minting experience with their communities. A compelling use case for the intersection of tennis and dynamic digital collectibles, this project with ATP evokes historical moments from the Nitto ATP Finals. We are very excited to be part of this project that promotes the intersection of art, sports and crypto.”

To add to the excitement, LOVE collectors will only reveal their artworks at the time of minting.

Once minted and unveiled, collectors can order a high-quality physical print of their artwork through Level Frames. Fans can also trade their LOVE NFT on the secondary market, with one percent of secondary sales donated directly to the Giving Blocks Mental Health Impact Fund.

Daniele Sanó, ATP Managing Director: “Web3 opens up incredible new opportunities for innovation and brings the sport to life for fans. LOVE is an exciting first step into the ATP Tour space. The collection allows fans to own unique artwork created by our season finale and showcases the wealth of data we have in tennis. We look forward to breaking new ground at the intersection of sport and Web3 in collaboration with true industry leaders.”

Marco Martinasso, General Manager, FIT Servizi: “That Nitto ATP Finals prides itself on innovation. This state-of-the-art project is another expression of that focus. We’re excited for fans to own, cherish and celebrate special moments from Torino through this incredible digital art.”

The LOVE collection goes on sale on Tuesday 6th December. To learn more about the project and to purchase your NFT, visit

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