3 ways to make sure Black Friday deals really pay off

A woman shops in a department store.

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Don’t go shopping on Black Friday without reading this first.


Important points

  • Many retailers have Black Friday deals, but not all “deals” are real bargains.
  • Make sure you do a little research before you buy.
  • Check product features and prices, and ask yourself if you really need to buy a particular item just because it’s on sale.

Many major retailers have started announcing Black Friday deals, including Costco and other. Some of the bargains seem great that you might be ready to grab your credit cards and start buying products.

But before you start buying, there are a few key steps you should definitely take to ensure your purchase is really worth spending your hard-earned money on.

1. Compare prices

Checking prices is one of the first and most important things you need to do to ensure a Black Friday bargain is worth adding to your cart.

You should compare the price of the item you are looking at with several different retailers. Almost every store offers Black Friday discounts, and it’s worth checking the flyers or websites to see if multiple stores are offering the same thing. You can achieve rock-bottom prices by shopping in comparison with other holiday bargains.

You can also compare the cost of the item outside of Black Friday sales to make sure you’re really saving money. Don’t assume that just because a manufacturer advertises something as “on sale” you’ll always save big. Before you break out, take the time to review the base price and assess the savings for yourself credit cards.

2. Check the product features carefully

Another important thing to watch on Black Friday is what specific item models you are buying and what features and specifications those items have.

See, some retailers are making scaled down or derivative versions of their products that can be sold at a lower price on Black Friday. A heavily discounted TV, for example, may not have the same high resolution or speaker quality as one selling at near full price the rest of the year.

By checking the fine print, you can ensure you aren’t paying too much for a scaled down item that might end up not being worth the money.

3. Ask yourself if the article is really necessary

Finally, before purchasing any Black Friday items, you should take the time to ask yourself if the item is really something you need and will use – and if it fits within your budget.

Just because an item is on sale doesn’t make it a bargain or justify spending money on it. If it’s not something you’ll really appreciate, you’re going to waste money on it, no matter how cheap it is.

Ideally, on Black Friday you’re buying items you would have bought at full price anyway – but you’re just taking the opportunity to get them at a discount so you have more cash in your pocket. By thinking wisely about whether the item is actually worth your money, you can avoid wasting money on purchases that you would not normally have made had you not been lured by the bargain price.

By following these three tips, you can make the most of Black Friday — without wasting hard-earned cash just to take advantage of special offers designed to separate you from your cash.

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